While there are certain standard components that comprise a press release, it is not mandatory to stick to each and every item; exceptions can be made depending on the requirements of the client.
Some of these common structural elements include:
a. Headline – The headline is the first item that will be seen by the reader hence all effort is made to make it as eye-catching as possible. It may not be sensational; just something that will hold the attention of a reader and make him want to read it.
Furthermore, it is the job of a headline to convey a summarized glimpse about what the news contains,
b. Dateline – Another vital part of the press release, it states the city and the date of the press release. In certain cases, it is required that the item be published on a particular future date; the owner of the release might provide instructions to hold the release of the release till the date listed.
c. Introduction – As in any other report, the intention of the first paragraph is to apprise the reader about the who, what, when, where and why of the information,
d. Body – The body dwells on the complete news story in detail; in other words, it conveys the remaining portion of the information,
e. Boilerplate – This portion is quite prevalent in press releases and speaks about the issuing company, organization, or individual concerned.
f. Concluding – Various signs have been developed to indicate the end of the press release. It depends on the customs prevalent in the country or industry.
g. Press contact information – Complete details of the person concerned with initiating the release,
h. The duty of our employees is to:
a. Understand the importance of the press release,
b. The needs of the client for the release,
c. The target audience and its relevance,
d. The schedule for publishing, and
e. Any other instructions that they may find pertinent to the press release.
f. Getting the print-ready copy dispatched to the concerned agencies.
Initially, the PR translators of Multi Lingua Legal Translation broache the subject of the press release with the client;
The issue is discussed threadbare to determine the vital components that should not be missing; and
The final shape of a press release is normally less than 500 words since it should fit within an A4 sized page. A standard press release should be over within 4 paragraphs ideally.